In celebration of their long-time happy cooperation with the Okalys-Corum Team, Corum, the famed Swiss maker, has created a special Admiral¡¯s Cup Chronograph 48 Grand Prix watch. It is reported that, Corum will just make 25 pieces of this special limited edition watch.

The new Corum watch comes with a titanium case that is 48mm wide and 17mm thick. The dark dial with decent black and grey scheme is lightened up by bright orange SuperLuminova coating used on chronograph seconds hand, numerals and text. The convex sapphire crystal that enhances the reading of the dial is framed by a thick black rubber dodecagonal bezel. To ensure optimal reading in places of poor lighting, the hour and minute hands and the 12 pennants that serves as hour makers are also coated with luminous substance. To be harmonious with the dial color scheme, the black rubber strap also comes with orange stitching. However, the strap is fitted with a simple tang buckle in titanium rather than deployment clasp, thought the watch bears a high price tag at 10,200 CHF.

Beating inside the Admiral¡¯s Cup Chronograph 48 Grand Prix watch is the CO753 automatic movement which hi basically the highest-end, COSC-certified version version of the ETA 7753 ebauche. The only difference between these two movements is that the rotor of CO753 bears the Corum¡¯s logo.

It seems that it has been a common practice in Swiss watch industry that watch brands sell cheap base calibers under under their own trademarks and fetch high profits. I just wonder: if this practice can be seen as deceptive behavior? Most consumer just rush to buy luxury watches with good looking. They do not have the awareness that the true value of a high-end luxury watch lies in the movement.

So if being asked if I would open wallet for a watch like this new Corum, I will definitely say no. I will go for a IWC or Lange & Sohne with unique movement instead.